Hi I am Ashwini
A multidisciplinary designer and architect with decades in the creative trenches. I believe design is a powerful catalyst—for emotion, for storytelling, for change. My work centers on crafting intuitive, meaningful experiences that harmonize form, function, and values.
RH | Visual Design
As a Designer at RH (Restoration Hardware), I led the design direction and execution of a multichannel brand strategy, shaping cohesive customer experiences across catalogs, digital platforms, advertising campaigns, product launches, events, and retail environment
I was responsible for concepting the visual language and customer experience for new store architecture, introducing hospitality spaces, and presenting products within a well-branded retail environment.
Key projects include RH England Gallery, RH West Palm Gallery, collections for RH Interiors, RH Modern, RH Outdoors, and RH Contemporary.
Mind & Motion
Product Design | UX Strategy | Visual Systems
Human Canvas Studio | 6 - weeks
Visual Direction: Shaped the first iteration’s aesthetic, exploring expressive, user-centered design paths
Core UX Design: Designed all key flows and micro-interactions across Mobile & iPad—video, navigation, quizzes, modals, community, progress, meal logging, weight tracking
Design System: Built a scalable mobile design system and token architecture for platform-wide consistency
Brand Integration: Led visual redesign post-rebrand, aligning product with refreshed identity
Growth Experiments: Designed onboarding and retention strategies, including gamified day-one experiences
Unwritten
UI/UX Design | Emotional Experience | Product Strategy Personal Journaling App
Human Canvas Studio | 4-month sprint
Minimal Interface: Crafted a distraction-free writing environment that prioritizes emotional clarity and ease of expression
Mood Tracking: Integrated subtle prompts and mood indicators to support emotional check-ins and pattern recognition
Entry Organization: Designed intuitive tagging and search features to help users revisit memories and track personal growth
Visual Language: Developed a soft, expressive aesthetic that evokes warmth, privacy, and introspection
User Flow: Streamlined onboarding and daily use to encourage habit formation without pressure
MixAR
UI/UX Design | AR Integration | Product Strategy
Human Canvas Studio | 3-month sprint
End-to-End UX: Designed the full user journey—from onboarding to cocktail creation—ensuring clarity, delight, and ease of use
AR Integration: Spearheaded the interaction model for real-time glass scanning and guided mixing, blending utility with playfulness
Visual Language: Crafted a sleek, expressive interface that balances sophistication with approachability
Rapid Prototyping: Led iterative testing cycles to refine usability and AR responsiveness
Experience Design: Focused on emotional engagement, turning solo cocktail-making into a sensory, celebratory ritual
